Consumer goods & services
France FR
Germany GER

Scope of intervention

Sycomore Corporate Finance acted as exclusive financial advisor to Nocibé and its Management

Date of closing

June 2014
Douglas Group shareholders, Advent International and the founding family Kreke have signed the acquisition of French perfumery chain Nocibé from Pan-European private equity firm Charterhouse.

The acquisition of Nocibé by Douglas Group will create the largest perfumery chain in France, with 625 stores and c.4,000 employees.

Together, Douglas Group and Nocibé will achieve a #2 position in terms of turnover and further develop their position as a leading perfumery chain in Europe.

Prior in 2005, Charterhouse has acquired Nocibé in a management buyout transaction, from Bridgepoint and TCR.


  • Create the largest perfumery chain operator in France
  • Increase Douglas Group and Nocibé’s market shares in Europe

Nocibé at a glance

Founded in 1984, Nocibé is a French leading selective beauty and personal care retailer. The Company operates an extensive network of 455 stores in France and distributes a broad range of fragrances and cosmetics products (make-up and skincare). Nocibé is recognized as the fast growing third player in the selective retail market with a unique positioning based on proximity, services and attention to customers.
In 2012, Nocibé generated c.470 million euros of revenues and counted c.3,000 employees.

Douglas at a glance

Founded in 1969 and based in Germany, Douglas is a leading European specialist retailer in the growing selective beauty market. Douglas has a strong market position with more than 1,700 stores (including franchised outfits) in prime locations across 19 European countries.

Advent International at a glance

Founded in 1984, Advent International Corporation is one of the largest private equity investors. The firm has invested in more than 325 private equity transactions in 40 countries, and as of December 31, 2016, had €39bn in assets under management. The firm focuses on investments in the following sectors: business and financial services, healthcare, industrial, retail, consumer and leisure, and technology, media and telecom.