On December 4th, 2025, Brevo, a European leader in customer engagement software, announced the closing of its latest €500 million financing round, officially becoming a unicorn. General Atlantic, a leading global investor, and Oakley Capital, a leading, pan-European mid-market investor, are joining the Company’s shareholders. Bpifrance and Bridgepoint, one of the world’s leading mid-market investors, remain minority investors, with the latter reinvesting via Bridgepoint Development Capital V, a lower middle-market fund focused on supporting fast-growing businesses across Europe.
Partech, an investor since 2017, is fully exiting its stake. Following this transaction, Brevo’s management and employees have become the company’s largest shareholder. The new funding will support continued large-scale investments in AI, accelerated growth in the United States, and an intensified M&A strategy. Brevo will surpass €200 million in ARR (Annual Recurring Revenue) in 2025, with a double-digit EBITDA margin. Brevo operates in 180 countries, including France, Germany and USA, the three of which account for 65% of total revenues. The Company aims to reach one billion Euros in annual revenue by 2030
Rationale
The United States, which already represents a meaningful share of Brevo’s revenue, continues to show substantial long-term potential. Growth in the region is accelerating, with the U.S. now generating 24% of all new revenue. To support this trajectory, Brevo will continue to invest significantly in the market through 2030, with over €100 million planned for investment.
Brevo is also experiencing strong momentum in the mid-market segment, where revenue is growing twice as fast as the rest of the business. This validates the Company’s strategy of expanding its offering for mid-sized organizations and reinforces the segment as a key pillar of Brevo’s growth plan.
This new funding round will enable Brevo to accelerate its external growth strategy. With 11 acquisitions since its creation, Brevo leverages M&A with two clear objectives: integrating new, differentiating technologies into its platform, and expanding market share in key geographies.
Brevo at a glance
Brevo offers the most intuitive Customer Platform for the sustainable growth of all businesses and organizations (including nonprofits). With Brevo, companies benefit from a unified view of the customer journey through an all-in-one marketing and sales platform featuring email, SMS, WhatsApp, chat campaigns, and much more. Today, more than 600,000 companies including eBay, H&M, Louis Vuitton, Carrefour, and Michelin trust Brevo’s reliability to deepen their customer relationships. A B Corp–certified and Next40 company, Brevo employs over 1000 people worldwide. Its headquarters are located in Paris, France.
General Atlantic at a glance
General Atlantic is a leading global investor with more than four and a half decades of experience providing capital and strategic support for over 830 companies throughout its history. Established in 1980, General Atlantic continues to be a dedicated partner to visionary founders and investors seeking to build dynamic businesses and create long-term value. Guided by the conviction that entrepreneurs can be incredible agents of transformational change, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with and scale innovative businesses around the world. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Credit, Climate, and Sustainable Infrastructure strategies. General Atlantic manages approximately $118 billion in assets under management, inclusive of all strategies, as of September 30, 2025, with more than 900 professionals in 20 countries across five regions.
Oakley Capital at a glance
Oakley Capital was founded 20 years ago to be the partner of choice for exceptional founders and entrepreneurs. We back private, pan-European businesses with an enterprise value from €100m to €1bln+, acquiring control or co-control stakes and supporting complex deals such as carve-outs. We have a diverse team of over 200 professionals working across five locations, including London, Munich, Milan, Madrid, and Luxembourg, offering us genuine European reach and local cultural expertise. Our unique origination capabilities help us unearth attractive opportunities across our four core sectors: Technology, Business Services, Digital Consumer and Education. We focus on building long-lasting, repeat partnerships with exceptional founders, many of whom go on to invest in our funds.
